Aspects of exec.TRAITS
Personality patterns of an ancient mythical greek family, namely Zeus, his siblings and progeny.

Aspects of Exec.TRAITS Leadership

Carl Jung developed the theory of archetypes as a psychological framework using ancient stories or myths to make connections to the reality of our lives.  Classical myth is folklore from thousands of years ago. Myth did not end there, of course. We regularly create mythological characters who help us explain to ourselves how we believe this […]

Mini View of Jungian Theories

The PSYCHE  is defined as three interactive aspects operating within every individual. The Conscious is the only part of the mind known by an individual. The Personal Unconscious encompasses all experiences that an individual’s ego fails to recognize or remember. The Collective Unconscious are memories of mental patterns inherited from our ancestral past. A rich environment […]

Basic Archetypes

Four Archetypes especially important in each person’s life are the Persona, Anima/Animus, Shadow and Self. Balancing these archetypes is the journey to becoming a unique person. Persona is our “Outer face” or Mask, a façade one exhibits publicly. Some of us have more than one — one for work and one for home. If one becomes […]

Nature of Myth

Mythical stories teach us about our human universal archetypes, the grand patterns of life. When I read about the archetypes in Jean Shinoda Bolen’s books I felt like I had hot rocks in my hands. I recognized these people in the corporations where I worked. Zeus was alive and well! I thought had I known […]


This bibliography provides a comprehensive list of additional resources for those leaders interested in reading more about the research behind the exec.TRAITS Survey. Bly, R. (1990) Iron John: A book About Men. Reading. MA: Addison-Wesley Bolen, J. S. (1985). Goddesses in Every Woman: A new psychology of women. New York: Harper & Row. Bolen, J.S. […]

Leaders Taking The Test
are able to see how they relate to each archetype and assess the effects on their leadership styles.

In addition to normal leadership skills like project management or interpersonal skills, these archetypes address challenges in the workplace, such as, the use of power, the subtleties of politics, male and female dynamics, and the shadow side of human behavior.

Leadership Styles

As a leader, do you throw thunderbolts from on high like Zeus or compete coolly from a distance like Artemis?

Are are you a strategic thinker like Athena or impulsive decision-maker like Ares?

After reviewing their profiles, leaders can address their behaviors to become more effective at work and at home. All responses to the Profile are coded and remain confidential in our data base: their primary purpose is to refine, standardize and create norms for the archetypes.